Open Music Day is intended as a day to promote music within the UPV from an educational perspective, focusing on the use of technology in music composition and on professional promotion through information networks.
From production to performance, the whole university community, from musicians to engineers, will have the chance during this day to learn a little more about the world of music online.
To round off the day there will be a concert by “LONGS”, preceded by a concert from the winning band of the demo competition.
ACTIVITIES
BRICOMÚSICA JAM SESSION
Ground floor. Area 1
5.00 pm to 6.00 pm
GUITAR HERO REACTABLE
- Ground floor. Area 2
- 6.00 pm to 7.00 pm
LECTURES AND TALKS
- Sala de Grados 1
- 5.00 pm to 7.00 pm
Pilar Bada (Py):
Title: Build your own social media campaign without leaving the rehearsal room.
Abstract: Our social media expert will explain which are the key social networks where you should start getting your songs moving, along with tips and tricks for building your own social media campaign without leaving the rehearsal room. Pilar A. Bada was Ikea’s community manager and currently teaches online marketing.
Guille
Title: I know what you like, I learn fast with my smart radio
Abstract: How to apply artificial intelligence to your musical tastes. In this talk Guillermo Lara, a researcher in the Signal Processing group at the Institute of Telecommunications and Multimedia Applications (iTeam) and a current member of Bandness, will explain in an intuitive, easy-to-follow way how a machine can recommend songs to you without you having to set out or tag your tastes. A tremendous tool that will let Bandness users discover new songs with ease, because we learn from what you like to listen to.
Kike
Title: Why Justin Bieber is a success: marketing applied to music
Abstract:
Since the dotcom bubble burst there has been much speculation about how the internet can be an environment for building business aimed at the end customer. We now seem to have reached a point of some maturity, where ideas such as online advertising, e-commerce and corporate reputation are becoming established. In this talk we will discuss the state of the art on this subject and the specific case of Bandness, a digital platform for independent music.
DEMO COMPETITION (opens in a new tab)
PHOTOS OF THE ACTIVITIES
